Hopkins Architects has completed a new hotel in the Middle East for 25hours Hotels. It is the operator’s first hotel outside of Europe and creates a new kind of hospitality offering in the city, combining a strong brand narrative with a rich mix of interiors and services, technology cutting-edge and locally inspired aesthetics.
The design team, led by Hopkins who has worked extensively in the area for over 20 years, worked collaboratively with the client throughout the process, to develop a bespoke and contextual project from concept to fit-out. By visiting other 25hours hotels in Europe, they immersed themselves in the culture and philosophy of the company, evolving the original 4-star brief into a 5-star hotel that combines architecture, identity and brand to create a dynamic new offer. , one of a kind in Dubai.
Working closely with 25hours Hotel CEO Christoff Hoffman and his creative team, the Extra Hour Lab, as well as interiors firm Woods Bagot, Hopkins Architects developed a relaxed and expansive approach to interior spaces. Exposed services and a raw, contemporary aesthetic provide the perfect backdrop, an interior concept that emphasizes storytelling and speaks to the adventure-seeking nomad in all of us. Hospitality specialists including Florian Kaps and Ennismore have all contributed to the eclectic mix, which layers local art and cultural references to create something unique.
A garden, swimming pool, gym and spa have been located at roof level, making the most of stunning views of the city. An unconventional mix of global culinary offerings includes a German restaurant and beer garden, on the east side of the hotel that offers views of the iconic Burj Khalifa.
The building plan is based on a series of three connecting courtyards, maximizing natural light in the 434 rooms. A welcoming entry sequence introduces the brand story and provides intuitive orientation. Guests and visitors walk through a self-shaded courtyard into a three-level lobby with views to the open sky and directly to the restaurant courtyard beyond. A spectacular “Fountain of Tales” fills the lobby space, with seating and bookshelves. An “analog circus” celebrates the pleasures of VHS, vinyl, Polaroids and typewriters.
At the ground floor level, a colonnade provides shaded circulation routes around the building and contributes to the existing master plan concept of creating an accessible and walkable neighborhood.
The courtyard concept maximized the opportunity for passive sustainability measures, including natural light and ventilation. The facade features high performance glazing and external shade screens for the bedrooms to reduce solar gain without compromising the view. Solar thermal panels are part of the hot water heating load for all guest rooms with a gray water recovery system for all WCs. Bicycles are offered to hotel guests as part of the masterplan’s vision to provide cycle paths throughout the area.
The 25-hour hotel in Dubai sits at a key intersection on Entertainment Boulevard, overlooking the iconic Museum of the Future, and is located within the masterplan of the central district of Hopkins, with seven buildings combining to collectively offer a rich mix of shops, hotels and retail. uses and creates a dynamic live/work/play destination.
The One Central Master Plan, designed and overseen by Hopkins, comprises Phase 1 of the 6-phase Master Plan for the Dubai World Trade Center (DWTC) and will serve as a catalyst for the regeneration of this prime site in the heart of Dubai’s central business district . Alongside the 25hours Hotel is a 3-star IBIS hotel (588 keys) and 5 LEED Gold accredited office buildings which together offer over 675,000 square feet of rental office space. Ground-floor cafes and restaurants spill out onto lush pedestrian boulevards, shaded by shrubs and trees, to contribute to a lively social atmosphere.
The overall objectives of the Hopkins DWTC Master Plan, won by competition in 2006, were to mitigate the effects of rapid development, preserving key vistas and view corridors to sensibly link the modern DIFC to the historic Sheikh Tower Rashid. The overall ambition is to create a pleasant, walkable neighborhood in central Dubai with plenty of shade and bustling streets of cafes and restaurants.
25 hours Hotels
“This is one of the most exciting projects I’ve worked on, and I and our amazing team can’t wait to lead the way to a new standard of hotel experience in Dubai.”
Christoph Hoffmann, CEO
“We are delighted to continue our 15-year contribution to Dubai World Trade Center’s largest master plan with the completion of the first 25-hour hotel outside of Europe. As lead consultant for the project, we developed a unique hotel and neighborhood, which paves the way towards Dubai’s 2040 goal of creating sustainable urban development.
Simon Fraser, Director and Principal Designer Hopkins Architects
“Woods Bagot is proud to have had the opportunity and responsibility to fully design the interior of 25hours Hotel One Central. Storytelling was the basis for the creation of this charming and moving place. By bringing to life the story of ancient nomadic travellers, our goal was to create a place with a local feel, which easily speaks to your heart and naturally becomes your home.
Aleksandra Nastic, Senior Partner and Head of Interior Design Woods Bagot
About Hopkins Architects
Hopkins Architects is an international architecture firm based in London, with an additional design studio in Dubai. Over the past four decades, the firm has carried out projects across Europe, the United States and Asia.
Led by five directors, the practice produces buildings that combine advanced design, craftsmanship and sustainable solutions with rigorous cost and program control, delivering projects of the highest architectural integrity. Hopkins Architects is an acclaimed urban designer and much of his work integrates into sensitive contextual locations.
The firm has designed and delivered a portfolio of renowned and award-winning projects, acclaimed by architects and the public alike, including the Glyndebourne Opera House, the New Parliament Building in Westminster, the London 2012 Olympic Velodrome and the Shin Marunouchi Building in Tokyo. A number of more recent projects in the UAE and elsewhere include the DIFC Four Seasons Hotel, the Expo 2020 themed areas and the Peninsula Hotel London (currently under construction).
About Woods Bagot
About 25 hours
25hours Hotels is part of Ennismore, a creative hospitality company rooted in culture and community, with a global collective of entrepreneurial, founder-driven brands with purpose at their heart. Ennismore is a joint venture with Accor, created in 2021.
Christoph Hoffmann, Kai Hollmann, Ardi Goldman and Stephan Gerhard are the founders and creative minds of the 25hours brand, which today operates 13 hotels in German-speaking countries as well as Florence and Paris. 25hours is a smart, culturally resonant hotel idea characterized by provocative urban locations, an irreverent yet functional aesthetic, and the romantic nostalgia of grand hotels. The brand emphasizes individuality, authenticity and personality and, under the motto “If you know one, you know none”, designs each of its hotels with different designers and a unique style. . Another opening is planned for 2022: the 25hours Hotel One Central in Dubai. Copenhagen, Sydney and Melbourne are among the future destinations.
For more information, please contact: