With stimulus marketing efforts focused on high-quality sectors; like weddings and honeymoons, golf and millennials.
BANGKOK- The Tourism Authority of Thailand (TAT) presented the latest marketing strategy in response to the approval that has been given to an ‘air travel bubble’ agreement with India, which is seen as a major step forward in the planned resumption of what is one major source markets for visitors to Thailand.
Sir. Tanes PetsuwanDeputy Governor of TAT for International Marketing – Asia and South Pacific, said: “Thailand was a hugely popular destination for Indian travelers before the COVID-19 pandemic, and all indications are that this lure will continue. Significantly, the proposed Thai-Indian Air Travel Bubble arrangement will help improve Thailand’s image as a preferred destination for Indians wishing to travel abroad..”
Thailand’s Center for COVID-19 Situation Administration (CCSA) has given the green light to the proposed “Thai-Indian Air Travel Bubble” arrangement, a move which is now awaiting Cabinet approval. Once given, the Civil Aviation Authority of Thailand (CAAT) will pursue the plan through collaborations with Indian authorities and airlines.
Mr Tanes added: “With the resumption of the TEST and GO entry program from February 1, 2022, under which fully vaccinated travelers from any country can apply for a pass to Thailand, while the COVID-19 situation in India s improves dramatically, resulting in easing of restrictions for international arrivals, including returning Indians, TAT will actively target high-quality Indian tourists to return to Thailand.”
In line with the “Visit Thailand Year 2022: Amazing New Chapters” marketing campaign, TAT is focusing on further developing the Indian market with special emphasis on high-spending special interest groups; like weddings and honeymoons, golf, millennials and digital nomads. Activities include familiarization trips and business events.
A familiarization trip for Indian travel agents and media is in Thailand from February 15-22, 2022, to gain first-hand experience on tourism products and services on the Bangkok-Chiang Mai and Bangkok-Ko Samui travel routes , as well as to discuss business with local suppliers during a business meeting.
A dedicated Fam Trip and Wedding Symposium for Indian wedding planners is scheduled to take place in March 2022.
TAT will also lead Thailand’s presence at India’s largest tourism promotion event – South Asia Travel and Tourism Exchange (SATT) 2022 – scheduled for April 18-21, New Delhi. It will also host a product showcase event to provide travel agents in major cities in southern and western India – Ahmedabad, Bengaluru, Chennai, Hyderabad, Koshi and Mumbai – with an update on the travel programs. entry to Thailand and the “Amazing New Chapters” trips. offers.
Following the materialization of the “Thai-Indian Air Travel Bubble” arrangement and the reopening of commercial flights between the two countries, TAT will partner with airlines to co-host networking sessions in key cities across the country. northern India including New Delhi and Kolkata to further promote Thailand’s latest tourism products and services.
This latest marketing strategy follows TAT’s ongoing efforts to maintain Thailand’s positioning as a destination of choice for Indian travellers. Throughout the COVID-19 pandemic, TAT offices in Mumbai and New Delhi have continued to work closely with the Indian travel and tourism industry through ongoing marketing activities which included a webinar” Thailand Travel Update” and the launch of the “Thailand Specialist Programme”. Industry-focused online training course for travel advisors and operators to update on existing and new attractions and offers in Thailand.
TAT’s proactive marketing efforts in India resulted in Thailand winning ‘Best Honeymoon Destination’ for the second consecutive year at the 10th Anniversary Edition of Travel + Leisure India’s Best Awards 2021. In August 2021 , Thailand has also been ranked among the best golf destinations. destinations by an overwhelming 97% of respondents to a national survey of golfers in India. During this time, a thomas cook A survey conducted in June 2021 identified Thailand as one of the top three destinations for Indians wishing to travel abroad.