The requirement for employees to be present in the office disappears, which means that the growing trend of “workcations” and the increase in the number of digital nomads should be able to help the Thai tourism industry to rebound more quickly.
MBO Partners’ “State of Independence” report shows that there were 15.5 million digital nomads in 2021. This figure represents a 42% increase from 10.9 million in 2020.
Taking advantage of the changing work culture, the Thai government recently approved an economic recovery and investment promotion program.
These incentives target highly skilled foreign professionals and new digital nomads for five years.
Governor of the Tourism Authority of Thailand, Yuthasak Supasorn, said many cities in Thailand are considered preferable work destinations due to their low cost of living and natural attractions.
Mr. Yuthasak advised tour operators and the hospitality sector to prepare for an increase in demand for long-term stays and vehicle rentals of 3 to 9 months.
In 2022, companies will prioritize positions that allow them to maintain a remote working model while adding value in areas that generate profits faster than others, such as roles in digital marketing, said the Employers’ Confederation of Thai Commerce and Industry (EconThai). .
“Professionals in this field do not need to come into the office, but they can help companies attract new customers online to achieve sales goals and can also go out to meet existing partners face-to-face and maintain good relationship,” EconThai said. vice-president Tanit Sorat.
Mr. Tanit said that the second type of profession in high demand will be IT-related positions, as they can virtually access people’s computers with permission to offer their assistance, solutions and services.
Other highly skilled roles include those in manufacturing, such as production engineers and quality control inspectors, he said.
According to Mr. Tanit, the trades considered “less hot” on the future job market are accountants, account managers and administrative assistants.
The dwindling demand and importance of these roles is attributed to advances in technology and software that can automate much of their work, he said.