Michael Alf’s Journey to Owning a Leading Digital and Hybrid Event Company

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oi-Oneindia Staff


Posted: Wednesday February 9th 2022, 02:27 PM [IST]

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Michael Alf dominated a professional career that spanned more than 30 years. Born in Kiel, Germany, he has worked diligently over the years to create an admirable career. Alf started with the German armed forces as a captain. Later, he worked with Capgemini, first in Europe and then in Australia.

Michael Alfs' journey to becoming the owner of a leading digital and hybrid event company

He held several leadership positions which taught him a lot about the world of business and technology, which influenced his journey to entrepreneurship. Today, Alf is a best-selling author, top-tier coach, and the founder and CEO of New World’s Events, which runs events in an online or hybrid manner. He is one of many people working as digital nomads, running his business and earning his income while traveling the world.

The turning points of his career

Everyone experiences different things that will affect their actions and mindset in the long run. For Alf, one of the turning points in his life was his decision to move to Australia in 2008. He had been given the prominent role of Vice President of Capgemini. Being able to move to Melbourne with his wife and young daughters, who were 9 and 11 at the time, for a new job boosted his career considerably.

Another important moment in his life was in 2011 when he decided to quit his corporate career. Many people start their careers and then leave the traditional working environment for other projects. After working for many years in various positions in the corporate world, and although it was not easy, Alf said goodbye and began what he calls a journey of ups and downs, which would take place over the next few years.

The third situation that shook things up in Alf’s life happened in early 2020 when he decided to focus on delivering digital and hybrid events for his clients. After many years of corporate work and learning great skills, Alf was now equipped to run a successful business. He found value in the previous lessons he had learned and the many experiences in the professional and technological sectors. This includes operating globally, building and managing remote teams, focusing on sales and customer services, and winning over key stakeholders to support the business.

Alf was able to build a business in just a few years, and he says he likes to compare the situation with the famous phrase, “Overnight success that took ten years.”

New World events continue to grow

Alf is proud of his success with his business, where he has impacted many across Europe, Asia, Australia and New Zealand. He is also happy that his company allows him to combine his interest in technology, business and people.

New World Events aims to meet clients’ event planning needs in a digital space. This is especially important now that people cannot gather in person due to the global pandemic. Alf is happy to provide a secure way to host events online or in a hybrid format.

Article first published: Wednesday, February 9, 2022, 2:27 p.m. [IST]

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