ITB Asia presents a speaker for a virtual event

SINGAPORE August 25, 2021: ITB Asia organizers Messe Berlin (Singapore) have announced the list of speakers for the ITB Asia 2021 virtual conference which will address the most pressing issues ahead of the 2022 travel year.

Under the general theme of the conference “The coming decade: braving the new realities of travel”, the virtual event will be held from October 25 to 29, 2021.

Visionary pioneers and leading personalities will share the latest information and discuss key strategies on the biggest and most important issues to remove travel barriers, accelerate international recovery, and ultimately ensure that the travel, tourism and MICE industries are becoming more inclusive and sustainable.

Over the course of the five-day event, the conference will bring together executives from national tourism boards and convention bureaus, destination management companies, travel agencies, cruise lines, hotels, attractions, the world’s leading travel brands, MICE planners and providers of travel technology solutions.

Sessions and speakers

The Covid-19 has indeed plunged the global tourism industry into a deep crisis and radically changed the world of travel.

ITB Asia’s Travel Think Tank will cover key topics ranging from “Global Travel Outlook 2022“,” What will be the key to traveling the world again? “,” The Challenge of Digital Health Passports “,” Getting to Know Your Consumers After the Vaccine Trip “and” Where Are OTAs in the Age of COVID-19? “

Keynote speakers will be John Wroughton Brown (CEO, Agoda), Laura Houldsworth (GM and VP Asia Pacific,, Todd Handcock (President, Asia Pacific, Collinson), Ang Choo Pin (CEO, Asia & Senior Director Government and Corporate Affairs, Asia, Expedia Group), James Thornton (CEO, Intrepid Travel), Stephen Kaufer (President and CEO, Tripadvisor), Axel Hefer (CEO and CEO, trivago) and David Schelp (CEO of TUI Musement, member of the executive committee of the TUI group).

Corporate travel

At ITB Asia 2021, top business travel leaders discuss future trends, new priorities for travel managers, and how travel management companies (TMCs) and other travel partners can adapt quickly to the many changes in the business landscape. Key topics include “Post-vaccine business travel: a reset for 2022”, “How digital nomads and fun are redefining the future of business travel”, “Navigating through the world’s biggest crisis. industry ”,“ The new priorities of travel managers ”and“ Who will disrupt business travel? “

What will help business travel recover and revive will be discussed by the following key business travel industry speakers: Michelle McKinney Frymire (CEO, CWT), Bertrand Saillet (Managing Director, FCM Travel Asia ), Suzanne Neufang (CEO, GBTA – Global Business Travel Association), Carl Jones (Vice President, Head of Strategy, Asia Pacific and Greater China, SAP Concur), Brett Thomson (Managing Director, Business Travel, TAG ) and David Hughes (Managing Director, Asia-Pacific, UNIGLOBE Travel International).

Business events

The MOUSE the industry is slowly recovering. Visitors to the ITB Asia conference will learn what lies ahead for MICE players to ensure the long-term sustainability of their business and whether remote work and hybrid events will dominate the MICE industry in the following sessions: “MICE Megatrends: What’s Hype , What’s Real, What’s Next, ”“ After Lockdown – The Who, What and How to Bounce Back ”,“ The New Priorities of MICE Buyers ”and“ The Rise of Remote Work and the Future of Meetings and events ”.

The powerful lineup of high profile speakers continues with Dato ‘Vincent Lim (President, AFECA – Asian Federation of Exhibition and Convention Associations), Michael Matthews (President, Association of Australian Convention Bureaux – AACB), Dr. Adam Wu (CEO, CBN Travel and MICE), Ashwin Gunasekeran (President, Asia-Pacific Section, ICCA – International Congress and Convention Association), Dan Rivlin (CEO, Kenes Group), David Audrain (Executive Director, SISO – Society of Independent Show Organizers) and Kai Hattendorf (Managing Director / CEO, UFI, The Global Association of the Exhibition Industry).

Travel technology

The global travel technology market is expected to reach $ 12.5 billion by 2026 and there is no double the fact that technology plays a crucial role in supporting the recovery, helping travelers feel enough safe and comfortable traveling and helping businesses optimize their operations. Under the headlines “Accelerating the Hospitality Recovery: The Vital Role of Technology”, “How Technology Will Change Travel? “,” Recovery is digital “,” Technology trends to watch in 2022 “and” The present and future of contactless technologies “, ITB Asia will bring together leaders from all travel sectors in a series of discussions to share the challenges and strategies they encounter for the future.

Renowned tech speakers such as Ramona Bohwongprasert (SVP for Retail, Amadeus), Renaud Nicolle (SVP for Business Travel, Amadeus), Eric Bailey, Global Director Travel, VenueSource and Payment, Microsoft), Shane O’Flaherty (Global Director, Travel, Transportation and Hospitality, Microsoft) and Patrick Andres (Regional Vice President Hotels JAPAC, Oracle Hospitality) will provide the industry with clearer ideas on the future of digital travel.

Top speakers from other travel industries will include Enrique Ybarra (Founder, President and CEO of City Sightseeing Worldwide), Stephan Roemer (CEO, Diethelm Travel Group), Donggun Lee (Founder and CEO, MyRealTrip) and Min Yoon (CEO and Founder , Tidesquare).


As everyone anxiously awaits to travel back to the plane with the new “travel bubbles,” the borders are opening, ITB Asia’s Travel Think Tank brings together airline executives to identify challenges of the aviation industry and how they discuss trends with their new implementations. measures and procedures to ensure that everyone has the best and safest flying experience again, something we have all missed for a long time. Sessions on air travel include topics such as “Navigating the Greatest Aviation Crisis”, “Relaunching Air Travel”, “Digital Airlines” and “The New Customer Experience”.

New series of debates

In addition to the extensive program, a new conference format, the discussion series will include a wide range of discussion series at the ITB Asia virtual conference this year. The discussion series will start with the “NTOs ‘& CVBs’ Talks: What We Plan for 2022”. In this series, ITB Asia brings together National Tourism Organizations (NTOs) and Convention and Tourism Bureaus (CVBs) from the Asia-Pacific region and beyond to share their plans for 2022 with the public. Key topics range from “Travel trends in Asia and the world, and their implications”, “Initiatives and new business models” to “Travel bubbles, vaccine passports and policy recommendations” and “Exit measures for post-recovery. pandemic: plan for 2022 and the years to come ”.


Under the title “Conversations from Hotel Executives: Road to Recovery”, ITB Asia will ask hotel executives to share their observations on what has changed in the hospitality landscape. Attendees will learn how industry players across Asia-Pacific can work together to bring travel back. Hospitality experts will discuss issues surrounding some of the most difficult questions facing the industry, including notable changes in traveler behaviors since the start of the pandemic, what hotels can do to bounce back more efficiently, and how. we can build trust among travelers as the markets start to recover.

Among others, the Hotel Executives Lecture Series brings together top hospitality industry experts: John Flood (President and CEO, Archipelago International), David Kong (President and CEO, BWH Hotel Group ), Markland Blaiklock (Deputy Managing Director, Centara Hotels & Resorts), Rainer Stampfer (President, Hotel Operations – APAC, Four Seasons Hotels & Resorts), Alan Watts (President, Asia-Pacific, Hilton), Rajit Sukumaran (Managing Director Asia South East and Korea, IHG Hotels & Resorts), Paul Town (COO, Marina Bay Sands), Rajeev Menon (President, Asia-Pacific (excluding China), Marriott International), Michael Marshall (CCO, Minor International), Dean Schreiber (CEO, Oakwood Worldwide), Katerina Giannouka (President, Asia-Pacific, Radisson Hotel Group), Olivier Berrivin (Managing Director – APAC, WorldHotels) and Joon Aun Ooi (President, Asia-Pacific, Wyndham Hotels & Resorts).

Cruise Industry

People’s demand and desire to travel remains strong, but fear of Covid-19 is changing the way they approach travel. In the Cruise Leaders’ Talks: Re-Sailing & Recovery – The Future of Cruise Holidays discussion series, Kelly Craighead (President and CEO, CLIA – Cruise Lines International Association) and Ben Angell (Vice President and Director General, APAC, Norwegian Cruise Line) will offer ideas and information on how cruise lines can explore new business strategies and technologies, both to boost bookings and to facilitate safe travel.

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