Artist’s impression of Dusit Central Park, the mixed-use joint venture project of Dusit Thani and Central Pattana.
SET-listed Dusit International is sticking with its plan of hotel openings this year, focusing on an asset-light model and preparing a comprehensive strategy for long-term success.
Suphajee Suthumpun, Group Managing Director of Dusit International, said the company remains on track to open new hotels in Thailand and overseas, including China, the Philippines, India, the Middle East and Greece. .
The centerpiece is the Dusit Thani Bangkok, part of Dusit Central Park, the mixed-use joint venture project of Dusit Thani and Central Pattana.
Ms Suphajee said most of the hotels in the pipeline are under management contracts, which will help balance her portfolio of ownership investments and asset-light properties.
Dusit Thani manages 47 hotels and 276 villas in 16 countries, with a total of 12,032 rooms.
Among these, the company is investing in nine properties, such as the ongoing construction projects of Dusit Thani Bangkok, Dusit Thani Laguna Phuket and Dusit Thani Maldives.
In addition, the company will continue to sign hotel management agreements and franchise agreements, as well as find hotel acquisition opportunities.
Ms. Suphajee said the domestic market, such as independent travelers or the Mice segment (meetings, incentives, conventions and exhibitions), in each destination will be the main focus of her business as it helps to compensate for the missing Chinese market.
She said properties in the Maldives and the Middle East have seen a growing recovery and created strong momentum for 2022.
Dusit Thani will focus on customer journeys, product offerings and day-to-day operations to ensure efficiency.
“Throughout 2022, we aim to leverage our streamlined operations and new centralized digital solutions to identify new business opportunities,” Ms. Suphajee said.
All hotels use data to improve the guest experience and generate value for stakeholders.
Ms. Suphajee said the group will not only provide short-term financial improvement, but also longer-term value creation.
The company will also keep up with changing demands, such as the need for greener and healthier lifestyles, and the trend towards working from anywhere.
She said Dusit Hotels and Resorts properties will offer extended stay packages to cater to the rise of digital nomads, who will be a key source of revenue from 2022.