Hello from Skift. It’s Friday, February 4 in New York. Here’s what you need to know about the travel industry today.
Today’s edition of Skift’s daily podcast explores hotel improvements to better attract digital nomads, how Uganda is looking at tourism marketing differently, and how cancellations and refunds hit Allegiant Air last quarter .
Here’s what you need to know about the travel industry today.
The number of digital nomads has increased exponentially since the start of the pandemic, and many of them are choosing to complete their work in hotels. So many hotels are making huge improvements to appeal to these workers, writes contributor Carley Thornell.
The Kimpton Surfcomber Hotel in Florida is one such establishment that has undergone extensive renovations to make itself more attractive to people who want to work in a hotel. Stephanie Tablada, its property sales manager, said she’s upgraded Wi-Fi in the hotel’s backyard and placed furniture in poolside cabanas, which many guests use as personal offices for the day. Surfcomber’s work from the hotel package also includes office supplies, free printing and unlimited coffee.
Hilton has also seen increased interest among many travelers to work at a hotel. The company’s recent Global Trends Report revealed an increase of approximately 30% in stays of seven nights or more compared to 2019, as competition to attract members of the growing segment.
Next, Uganda. The East African nation, like many of its neighbors, has long sold images of its iconic mountain gorillas and big five animals, including lions, leopards and African elephants, to visitors potentials. But the country has unveiled a new tourism marketing campaign showcasing its citizens and cultural activities, writes Global Tourism Reporter Lebawit Lily Girma.
The new campaign features a video showing images such as a woman hiking in the forest, friends sharing a plate of mashed green bananas and a group rafting. Uganda Tourism Board CEO Lily Ajarova told Skift it was important for Uganda to highlight its other attractions after officials in the country learned in discussions with researchers in North America and in Europe that potential visitors were interested in more than wildlife.
Many tourism officials in Uganda have praised the campaign, with one saying the video highlights the potential for outdoor adventure in the country as well as its diversity in nature.
We conclude with news of Allegiant Air’s fourth quarter results which were impacted by the slew of canceled flights at the end of the year. Despite posting a net profit of $10.7 million for the quarter, the carrier fell short of one of its key targets, reports Skift Editor-At-Large Brian Sumers.
Allegiant said the crucial figure – cost per available seat mile less fuel expense – was nearly 12% higher for the fourth quarter of 2021 than during the same period in 2019. company attributed the increase to having to provide financial compensation to booked customers. on the delayed or canceled flights that plagued the airline industry in December. Allegiant spent about $23 million on customer compensation in the fourth quarter, a big increase from the $4-5 million the company spent in 2019.