ATM 2022: Brand-conscious travelers will be in the spotlight | New

Arabian Travel Market organizers have argued that 2022 could see a resurgence in the number of brand-conscious travelers, following comments received from delegates attending the show earlier this year.

“The feedback we have received has enabled us to identify a particular profile of traveler, who now actively seeks ethical brands to follow and wants to see tangible evidence of that brand practicing what it claims to be.

“This potential vertical shows a combination of characteristics attributed to outdoor adventurers, wellness, ecotourists, digital nomads in ‘work’, experiential tourists and socially conscious travelers,” said Danielle Curtis, director of the exhibition, Arabian Travel Market.

“Naturally, we will be showcasing this emerging trend at our 2022 hybrid event which will take place live and in person at the Dubai World Trade Center from May 8 to 11, with a virtual edition on May 17 and 18.

“Our conference program for ATM 2022 is still being created, but we already have sessions that will address the challenges that airlines, hotels and other destinations will face in the near future, such as healthcare. and safety, technology and equity in health, education and the economy. opportunity, ”added Curtis.

During our aviation seminars at ATM 2021, experts estimated that these would be short-haul leisure stays, favoring low-cost operators who would be the first to recover from the pandemic.

While it may still appear to be the case, this emerging market segment will certainly not be confined to one location, will likely choose longer destinations, and stay for a longer period, interspersed with shifts.

“The result here is very similar though.

“These tourists will always want to see brands committed to health and safety and tangible evidence of a sustainable strategy such as certification with an independent organization,” Curtis commented.

To underscore this demand, according to market data on Statista, 81% of 29,349 adults surveyed earlier this year, across 30 countries, confirmed that they would like to stay at a sustainable resort, at least once in the past 12 months. future.

Five years ago, only 62 percent of respondents made the same claim.

More information

ATM will play a pivotal role in Arabian Travel Week, a festival of events dedicated to travel professionals from around the world, to collaborate and shape the recovery of the travel industry in the Middle East, through exhibitions, conferences , information breakfasts, awards, product launches and networking events.

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