The Tourism Authority of Thailand (TAT) provided an update on the situation of tourism in Thailand, its relaxed entry requirements, its visitor arrival targets, its new marketing direction, etc., to the delegates of Thailand Travel Mart Plus (TTM+) 2022 taking place this week, June 8-10, in Phuket.
Mr. Siripakorn Cheawsamoot, TAT Deputy Governor for Marketing and Communications, said, “Thailand is open and ready to welcome tourists from all over the world. Despite the long break that the pandemic has brought us, we have continued to work and in these two years there have been many changes and adjustments in the tourism industry globally and in Thailand. We have therefore proposed new directions and new marketing communication concepts designed to meet current trends and make visits more memorable for our tourists.
All initiatives including Special Tourist Visa (STV), Happy Quarantine, Phuket Sandbox and Test & Go Quarantine Free Entry Scheme in November 2021 paving the way for full reopening and giving total arrivals of visitors of 427,869 for the year 2021.
For 2022, Thailand has set a target of 7-10 million international tourists and 160 million trips from the domestic market with a tourism revenue generation of 1.5 trillion baht. In the first five months of the year, international arrivals were 1.23 million.
With the lifting of the Test & Go entry program from May 1, 2022 and a further relaxation of entry requirements to Thailand from June 1, 2022, TAT expects 500,000 international arrivals to the kingdom each month of June to September. During the high season from October to December, this number is expected to increase to 1 million international arrivals each month.
For 2023, the target tourism receipts are 2.4 trillion baht and 3 trillion baht in 2024.
Determined to revive Thailand’s vital tourism industry, the Royal Thai Government has announced the “Visit Thailand Year 2022-2023” campaign in which travelers from around the world are invited to experience Thailand’s “Amazing New Chapters”. The campaign highlights the abundance of tourism products and services offered in Thailand, as well as its cultural diversity and richness, capable of fulfilling travelers’ desires from A to Z, because Thailand has it all.
Spearheading the “Visit Thailand Year 2022-2023” campaign, TAT focuses on using storytelling marketing to enrich the tourist experience and the self-esteem of visitors. NFT – or Nature to keep, Food to explore and Thainess to discovery – are the main products promoted in the “Amazing New Chapters” communication efforts, while the feeling of experience, pleasure and love is what travelers will earn during their travels in Thailand. A new TVC has been launched to showcase Thailand from a cinematic perspective.
The importance of sustainable and responsible tourism is at the forefront of tourism promotion and marketing in Thailand.
Mr Siripakorn said during the product update in Thailand: “The pandemic has given us some key learning lessons. What Thailand’s tourism industry needs to remain competitive and resilient over the long term is sustainability, to balance economic, social and environmental elements.
As such, the Thai government’s Bio-Circular-Green Economy or BCG model is being used to revive the tourism industry with the aim of safe, inclusive and sustainable travel. In line with the United Nations Sustainable Development Goals (SDGs), the BCG model is taking Thai tourism in a new direction, in response to changing global trends.
Meanwhile, TAT is making Thailand one of the world’s top destinations for remote workers, responding to the growing trend in light of the COVID-19 pandemic of people working remotely while on vacation. As the long-stay visa is a priority issue for digital nomads, Thailand is in the process of launching the long-term resident visa (LTR) for four groups: affluent foreigners, retirees, foreign workers and specialists. There will be a one-time fee for an LTR visa of 50,000 Baht with a validity of 10 years.
Health and wellness is one of the key areas to focus on. There is a wide range of programs to offer, ranging from fitness, anti-aging, holistic treatments to traditional treatments by professional specialists with world-class facilities and world standard accreditation presents wellness centers. be in multiple destinations; such as Samut Prakan, Phuket and Samui.
Thailand also continues its role as a leading global destination for international events of various natures and sizes. As host of APEC 2022, it hosts many APEC events throughout 2022, including the Eleventh APEC Tourism Ministerial Meeting and the Sixtieth APEC Tourism Working Group Meeting. in Bangkok from August 14-20 – the first time it will host an APEC Tourism Ministerial meeting. Thailand will also advance APEC policy recommendations on regenerative tourism.
MotoGP motorcycle racing is set to return from September 30 to October 2 at the Buriram International Circuit, while the Laguna Phuket Triathlon, Southeast Asia’s oldest and most successful triathlon event, will be held on November 20, 2022.
From November 15-18, 2022, TAT will host the TBEX Asia 2022 event for travel bloggers, content creators and influencers from around the world in Phuket under the theme “Southern Diversity: Phuket and Beyond”.
Mr Siripakorn concluded: “Thailand is about to fully reopen and we are ready to welcome everyone back to the kingdom. With the Visit Thailand 2022-2023 year, we would like to open up our home country to showcase some of the kingdom’s many fascinating tourism experiences and hope that all travelers will not miss a thing. (TAT)